livearchival“flip”“直播”归档的逆转150,151;
low-keyasadvantage低调的优势51;
obsolesotioer使广播和电影院过时190,191;
oligaretworktelevision寡头网络电视16,42,82,163;
ontheWeb互联网上的电视14(seealsoRealVideo);
inas“talking-head”medium电视起初是“会说话头像”的媒介107;
“phone-in”“扣应”(公众打电话参与的)节目50,124;
requiresnoworktowatch看电视不费力195;
&ocable,VCR,holography逆转为有线电视、录像机、全息术188,190,194;
&omediawithmultiplicityofchoices逆转为有多种选择的媒介191;
&opersonalputer逆转为个人电脑188,190,194;
&e通信卫星28;
&radicassessmentof用媒介四定律评估电视16,186,189-190;
unkindtoNixon不利于尼克松57,111;
violence电视暴力57-58;
vs。motionpictures电视对电影101,106,108,146;
weakionaltool电视作为教育工具的弱点195
telharmonium电传簧风琴167
&eleunissatellite)通信卫星28
Termin,Lev列夫·泰尔明165
&rad(fourlawsofmedia)(M)媒介四定律,四元律,四元说(麦克卢汉)16-17,19,21,26,110,187-203;
a“cool”tool作为一种“酷”的工具195;
amplifi放大律16-17,18,50;
“clusters”and“s”“定律丛”和“定律链”191;
&rieval(Levinson)vs。rear-viewmirror“深度”再现对后视镜175;
&ailsmetaphorandreal-viewmirror涉及暗喻和后视镜192;
historiseof四元律的历史感192;
multiplicityofeffects多样化效应190;
obsolesce过时律16-17,18;
&hicreachof回溯到旧石器时代195;
progressive渐进性,进行性150;
&rieval再现律16-17,18,50,51,52,148,195;
reversal,“flip”逆转律16-17,18,149-151;
“spiralsofevolution”(Levinson)螺旋形演进(上升)191;
tooloftools工具之工具186;
vs。dialectic四元律对辩证法192,195;
“wheelsofevolution”(Levinson)“演进之轮”(莱文森)20,190-191